Coverart for item
The Resource Buy ology : truth and lies about why we buy, Martin Lindstrom

Buy ology : truth and lies about why we buy, Martin Lindstrom

Label
Buy ology : truth and lies about why we buy
Title
Buy ology
Title remainder
truth and lies about why we buy
Statement of responsibility
Martin Lindstrom
Title variation
Buyology
Creator
Subject
Genre
Language
eng
Summary
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description
Summary
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
291987
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
658.8/34
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Neuromarketing
  • Consumer behavior
  • Shopping
  • Marketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the new science of why we buy
Label
Buy ology : truth and lies about why we buy, Martin Lindstrom
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 217-229) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day
Control code
14605164
Dimensions
22 cm
Edition
1st ed.
Extent
xi, 240 pages
Isbn
9780385523882
Lccn
2008006057
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)192048160
Label
Buy ology : truth and lies about why we buy, Martin Lindstrom
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 217-229) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day
Control code
14605164
Dimensions
22 cm
Edition
1st ed.
Extent
xi, 240 pages
Isbn
9780385523882
Lccn
2008006057
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)192048160

Library Locations

    • North Madison County Public LibraryBorrow it
      1600 Main Street, Elwood, IN, 46036, US
      40.277363 -85.8396659

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