Coverart for item
The Resource Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom

Label
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Title
Brandwashed
Title remainder
tricks companies use to manipulate our minds and persuade us to buy
Statement of responsibility
Martin Lindstrom
Creator
Subject
Genre
Language
eng
Summary
Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dreams
Summary
Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10024703
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
658.8/343
Index
index present
LC call number
HF5415.32
LC item number
.L557 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Brand choice
  • Marketing
  • Neuromarketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
tricks companies use to manipulate our minds and persuade us to buy
Label
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [261]-284) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all
Control code
19304431
Dimensions
25 cm
Edition
1st ed.
Extent
xi, 291 pages
Isbn
9780385531733
Lccn
2011023484
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(DLC) 2011023484
Label
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [261]-284) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all
Control code
19304431
Dimensions
25 cm
Edition
1st ed.
Extent
xi, 291 pages
Isbn
9780385531733
Lccn
2011023484
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(DLC) 2011023484

Library Locations

    • North Madison County Public LibraryBorrow it
      1600 Main Street, Elwood, IN, 46036, US
      40.277363 -85.8396659

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